Do DevOps. Then automate only what makes sense.

Regadless of how much automation you have (or don't have), if you have hand-offs, you're not doing DevOps.

Some projects obviously need automated builds. Others obviously don't. Where do you draw the line?

Any task we can automate can be performed by a human. This is probably pretty obvious, but has some interesting implications.

Not everything can be automated. Or at least not yet. What can you do? Use a checklist!