Trade in your efficiency

Trade some of your existing efficiency in for greater effectiveness instead.

“How can we increase efficiency on our software development team?”

What a common question!

Unfortunately, it’s virtually always the wrong question.

And here’s why:

When we focus on improving efficiency, we tend to focus on things like:

  • How can we improve developer utilization?
  • How can we reduce the amount of time spent doing non-productive things (like meetings)?
  • How can we get more output from the team in the same amount of time?
  • How can we reduce the frequency of repititive tasks?

And each of these may seem reasonable on the surface, but each one is subtly wrong for software development.

So let’s stop worrying about efficiency. Trade some of your existing efficiency in for greater effectiveness instead.

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