Pop quiz.

In your organization, who gets to decide if a new feature is a good idea?

• Is it the product owner?
• Maybe the team building the feature?
• A QA Engineer/Tester?
• The CEO/Boss/someone in upper management?

I bet I can predict the correct answer, without knowing anything about you or your organization. Let’s see.

Think of your answer. Then scroll down to see if I’m right.

The correct answer is:

The customer who uses the feature

Here’s the thing:

Any of the answers provided above are just guesses. It’s not until an actual customer sees your feature that any actual feature validation can even possibly happen.