You want to adopt a new framework.

You want to switch from batches of work to flow-based work.

You think a switch to trunk-based development would help your team.

Or maybe the opposite… maybe you think trunk-based development is ruining your product, and you want to do something else.

Why is it so hard to get people to “see the light”?

Humans are stubborn creatures. We like our ways. Even if they’re backwards and wrong.

And it’s so frustrating, isn’t it?

But here’s the thing…

Humans’ aversion to change is a feature, not a bug.

Imagine a world where it was easy to convince everyone that your new insight was great. We’d never get anything done. Everyone would be too busy changing their minds.

So next time you’re wishing for that silver bullet to convince everyone you’re right, remember: It’s actually a good thing that they require convincing.