Who decides if a new feature is a good idea?

I believe I can predict with complete accuracy who makes this decision in your organization.

Pop quiz.

In your organization, who gets to decide if a new feature is a good idea?

  • Is it the product owner?
  • Maybe the team building the feature?
  • A QA Engineer/Tester?
  • The CEO/Boss/someone in upper management?

I bet I can predict the correct answer, without knowing anything about you or your organization. Let’s see.

Think of your answer. Then scroll down to see if I’m right.

Scroll down ⬇️

The correct answer is:

The customer who uses the feature

Here’s the thing:

Any of the answers provided above are just guesses. It’s not until an actual customer sees your feature that any actual feature validation can even possibly happen.

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